Flipkart announced the decision to acquire travel tech firm Cleartrip, an online platform for booking flight tickets, hotel packages. Today, In a statement, Walmart-owned e-commerce firm Flipkart said that the company will acquire 100% of Cleartrip’s shareholding to further enhances its investments to strengthen digital commerce offerings for customers.
As per the deal, Cleartrip will continue to work as a separate brand, holding all employees while working closely with Flipkart. Flipkart has been rumored to be working on introducing flight tickets purchase feature on its marketplace for over a year.
Kalyan Krishnamurthy, CEO at Flipkart Group, said, “The Flipkart Group is committed to transforming customer experiences through digital commerce. Cleartrip is synonymous with travel for many customers, and as we diversify and look at new areas of growth, this investment will help strengthen our wide range of offerings for customers. We welcome the Cleartrip team with their deep industry knowledge and technology capabilities to the Flipkart Group and look forward to providing deeper value and travel experiences for customers together.”
Stuart Crighton, CEO and co-founder of Cleartrip, said, “Cleartrip has been a pioneer in capitalizing on technology to simplify the travel experience for our customers. This product-driven focus has enabled us to become the preferred travel partner of choice for consumers in a wide range of markets in the region. We are delighted to be part of the Flipkart family and are excited about the positive impact this collaboration can have for our customers and the travel industry in general.”