GreyOrange Appoints Jeff Cashman as Global COO

Software and robotics firm GreyOrange appointed Jeff Cashman as Senior Vice President (SVP) and Global Chief Operations Officer (COO). As global COO, Jeff Cashman will be responsible for shaping strategies to drive global customer acquisition, market penetration, revenue growth, marketing, solution delivery and customer success.

Jeff Cashman having approx 30 years of experience in supply chain technology, before joining GreyOrange, Cashman was the CEO of Ally Commerce, he also spent 12 years as an executive in Accenture’s Supply Chain Strategy Practice as well as 13 years as SVP of Business Development at supply chain solution provider Manhattan Associates.

Jeff Cashman will leverage the deep supply chain technology expertise he has develop over a career working with global enterprise customers to advance GreyOrange’s customer first relationship strategy, build solid industry partnerships and attract first-class talent.

GreyOrange expertise in advanced software and robotics platform that unifies artificial intelligence (AI), machine learning (ML) and Maximum Life robotics design to optimize fulfillment and warehouse operations in real time. GreyOrange designs, manufactures and deploys advanced robotic warehouse automation systems in warehouses, fulfillment centers and distribution centers.

On the Jeff Cashman appointment as SVP and COO, Samay Kohli CEO at GreyOrange, said “As we continue to expand our global roster of customers and partners, Jeff’s experience driving systems and processes that strengthen relationships across supply chain ecosystems will be a core part of our success, Jeff’s Cashman market insights are grounded in years of experience working alongside influential and progressive retailers and other companies, and so are valuable to our customers as well as to our organization,”

Cashman’s appointment continues GreyOrange’s expansion in the U.S. by adding to the company’s leadership strength and industry expertise. GreyOrange’s U.S.-based operation includes a software and robotics research and development lab in Boston and headquarters in the Atlanta tech corridor to lead sales, manufacturing, delivery and operations.